CONTACT: Cherri Carbonara or Jhanae Kelley
Carbonara Group Carbonara Group
OFFICE: 713-524-8170 713-524-8170
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EMAIL: mailto:cherri@carbonaragroup.com jhanae@carbonaragroup.com
_____________________________________________________________________________________ United Way of Greater Houston receives Blue ImpactSM grant from Blue Cross and Blue Shield of Texas
Award will fund United Way THRIVE and assist families on the path to financial stability
HOUSTON, TX (August X, 2023) - United Way of Greater Houston announced today it received a $30,000 Blue ImpactSM grant from Blue Cross and Blue Shield of Texas (BCBSTX), an award reflecting BCBSTX's dedication to community-based organizations that prioritize the well-being of children and families.
The grant recognizes the crucial role of local organizations in fostering positive change, tackling underlying factors that influence health, including socio-economic challenges, and promoting economic opportunities.
Launched in 2008, United Way THRIVE gives families the tools, resources, and support to increase income, acquire assets, and build savings. In the first decade, through United Way THRIVE more than 20 nonprofit partners, government agencies, employers, community colleges and more helped over 211,000 families on the path to financial freedom.
The Blue Impact grant program replaces Healthy Kids, Healthy Families® (HKHF) grants and better reflects BCBSTX’s enhanced focus to support optimal health outcomes for all Texans. Since its launch in early 2023, BCBSTX has allocated $2.93 million to community-based organizations, underscoring the company’s commitment to promoting comprehensive wellness across the state.
“These grants facilitate healthier futures for children and families in Texas,” said Sheena Payne, BCBSTX’s director of Community Investments. “We’re committed to sustainable solutions with community partners to make a meaningful difference in the lives of those who need it most and to lay the groundwork for economic empowerment.”
The newly re-named Blue Impact program has awarded nearly $23 million since its inception, and this year is expected to impact nearly 4 million children and adults in Texas.
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About United Way of Greater Houston
United Way of Greater Houston connects people with possibility. We unite donors, volunteers and community partners in support of a focused plan to remove barriers on the path to financial stability for families and individuals. Programs focused on financial stability, early childhood and youth development, and physical and behavioral health care help our neighbors land on their feet and stay there. These programs are supported by a foundation of basic needs assistance and help for those escaping violence. For families and individuals who are ready, our individualized approach includes navigators to guide them as they access multiple services on their unique journey to financial stability. United Way also connects our neighbors with help, hope and critical resources 24/7/365 through the 211 Texas/United Way HELPLINE. A focus on equity is integral to United Way’s work and program investments are evaluated on how diversity, equity, inclusion and belonging is incorporated into policies, practices and service delivery. Our community investments are backed by research, ensured by good stewardship and deliver results. For more information, visit www.unitedwayhouston.org.